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Think long-term when marketing, Clare Rodway advises in this week’s NLJ

Law firms are invited to fill out the annual Professional Services Marketing Survey, run by the Law Firm Marketing Club (LFMC)

100% of general counsel (GCs) surveyed believe it is their law firms’ responsibility to keep them informed of relevant legal developments.

How do you build a law firm brand? One key to success is making sure your marketing message chimes with action on the ground. Writing in this week’s NLJ, Clare Rodway, managing director of specialist professional services consultancy Kysen PR, offers valuable insight.

The key to building a successful law firm brand? Make sure your marketing message is truly in sync with action on the ground, says Clare Rodway

Digital agency Indie Ridge has announced its partnership with content marketing platform Passle, to provide the opportunity for small to medium-sized law firms to revamp and upgrade their web presence.

Andy Cullwick considers how law firms are facing up to an uncertain future, & how they can best adapt to it

How good is your website? Andy Cullwick explains why it should always be a work in progress

Is your firm’s website up to scratch? With law firms seen as the ‘biggest laggers’ in adopting a slick online presence, digital agency Indie Ridge sets out the importance of upgrading your web output in NLJ this week.

Having a clear and impactful online presence is essential for every law firm if they want to stand out from thousands of other firms and cut through to their clients.

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MOVERS & SHAKERS

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Jurit LLP—Caroline Williams

Private wealth and tax team welcomes cross-border specialist as consultant

Freeths—Michelle Kirkland Elias

International hospitality and leisure specialist joins corporate team as partner

Flint Bishop—Deborah Niven

Firm appoints head of intellectual property to drive northern growth

NEWS

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NLJ this week: No such thing as a ‘Welsh seat’

Talk of a reserved ‘Welsh seat’ on the Supreme Court is misplaced. In NLJ this week, Professor Graham Zellick KC explains that the Constitutional Reform Act treats ‘England and Wales’ as one jurisdiction, with no statutory Welsh slot

NLJ this week: Jury reform risks justice for efficiency’s sake

The government’s plan to curb jury trials has sparked ‘jury furore’. Writing in NLJ this week, David Locke, partner at Hill Dickinson, says the rationale is ‘grossly inadequate’

NLJ this week: Crypto fightback offers ‘new frontier for law’

A year after the $1.5bn Bybit heist, crypto fraud is booming—but so is recovery. Writing in NLJ this week, Neil Holloway, founder and CEO of M2 Recovery, warns that scams hit at least $14bn in 2025, fuelled by ‘pig butchering’ cons and AI deepfakes

NLJ this week: Time to revive the duty to report crime?

After Woodcock confirmed no general duty to warn, debate turns to the criminal law. Writing in NLJ this week, Charles Davey of The Barrister Group urges revival of misprision or a modern equivalent

NLJ this week: When are experts truly ‘necessary’?

Family courts are tightening control of expert evidence. Writing in NLJ this week, Dr Chris Pamplin says there is ‘no automatic right’ to call experts; attendance must be ‘necessary in the interests of justice’ under FPR Pt 25

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Marketing

MOVERS & SHAKERS

Jurit LLP—Caroline Williams

Freeths—Michelle Kirkland Elias

Flint Bishop—Deborah Niven