When it comes to legal commentators, it’s common to see the same lawyers appearing regularly in the media.
It may not be immediately obvious why or how some lawyers become the go-to legal commentators in their practice area. Yet with focused effort, most lawyers can establish themselves as trusted media experts.
What journalists need
When a story breaks and a reporter needs reaction, or if they need an expert to comment on a story they are working on, they will do one of four things. First, they will look on the news wires such as the Press Association for good comments that slip into their story seamlessly.
Secondly, they keep an eye on their emails for decent and timely reactive comments. Failing that, they contact legal PR agencies who have access to multiple lawyers across various firms. Finally, they search Google for any lawyers who had been quoted on the issue in the past.
