Marketing

The Supreme Court has drawn a firm line under branding creativity in regulated markets. In Dairy UK Ltd v Oatly AB, it ruled that Oatly’s ‘post-milk generation’ trade mark unlawfully deployed a protected dairy designation. In NLJ this week, Asima Rana of DWF explains that the court prioritised ‘regulatory clarity over creative branding choices’, holding that ‘designation’ extends beyond product names to marketing slogans

Branding creativity meets regulatory control: Asima Rana on why Dairy UK v Oatly matters beyond plant-based consumables

Journalists want legal commentators who are punchy, pithy & don’t sit on the fence, write Kerry Jack & Justin Penrose

Want the press to notice your firm, lawyer or case? Ex-Fleet Street staffer Justin Penrose reports on what makes the news

As the women’s Euros kicks off, Ian Blackshaw pitches in from the sidelines with some tips on how to tackle ambush marketing

Professor Ian Blackshaw, international sports lawyer and CAS member, warns in NLJ this week that ambush marketing is set to shadow the UEFA Women’s Euro 2025 in Switzerland

Change is on the horizon for how charities communicate with their supporters: Janine Regan, Liz Gifford & Courtney Benard set out practical steps to take now

A new amendment to the Data (Use and Access) Bill will allow UK charities to send direct marketing emails to supporters without prior opt-in consent. Writing in NLJ this week, Janine Regan, legal director (commercial), Liz Gifford, senior associate (charities) and Courtney Benard, trainee solicitor (commercial) at Charles Russell Speechlys LLP explain how the change aligns charities with commercial entities, but warn that it comes with caveats

How does social media slot into the marketing mix? Andy Cullwick sets out some top tips for cutting through the noise & making the most of your online platform

Clare Rodway, MD Kysen PR, sat down with some of the best legal marketers to learn how they keep their strategies on track