One in four law firm partners think social media is a waste of time, yet firms continue to spend around a quarter of their marketing budgets on the channel, according to research for First4Lawyers’ tenth annual white paper.
The independent study of senior marketers at 100 law firms revealed that most are spending significant sums on social media but seeing little in return. Despite identifying other channels such as search engine optimisation (SEO), email marketing and event sponsorship as more effective, firms do nonetheless recognise the potential power of social media as part of the buying journey. A third cited getting to grips with it and keeping on top of trends as one of their main challenges for the year ahead.
The white paper ‘TikTok or TikNot: Law firms in the social media age’ also analysed the performance of law firms on social media, with some interesting results. LinkedIn
