Marketing

Harry Hatwell reports on the enforcement action awaiting companies indulging in nudge, sludge & other aggressive sales practices

The courts have reinforced an objective approach to cookies & direct marketing practices, report Amanda Leiu, Hamish Corner & Jess Mant

A significant data privacy ruling has clarified what counts as valid consent under UK data protection law

Nick Smallwood & Paul Hilder find a mixed platter in the Advertising Standards Agency’s first rulings on junk food ads

Pastries may be in the firing line while kebabs escape scrutiny, but the reality is far more nuanced

Leor Franks sets out a system for assessing business development investments, involving a test with four key elements

AI has transformed the nature of cyber threats & also widened their audience: Jess Chan weighs up systems failures & erosion of trust

The Supreme Court has drawn a firm line under branding creativity in regulated markets. In Dairy UK Ltd v Oatly AB, it ruled that Oatly’s ‘post-milk generation’ trade mark unlawfully deployed a protected dairy designation. In NLJ this week, Asima Rana of DWF explains that the court prioritised ‘regulatory clarity over creative branding choices’, holding that ‘designation’ extends beyond product names to marketing slogans

Branding creativity meets regulatory control: Asima Rana on why Dairy UK v Oatly matters beyond plant-based consumables