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100% of general counsel (GCs) surveyed believe it is their law firms’ responsibility to keep them informed of relevant legal developments.

How do you build a law firm brand? One key to success is making sure your marketing message chimes with action on the ground. Writing in this week’s NLJ, Clare Rodway, managing director of specialist professional services consultancy Kysen PR, offers valuable insight.

The key to building a successful law firm brand? Make sure your marketing message is truly in sync with action on the ground, says Clare Rodway

Digital agency Indie Ridge has announced its partnership with content marketing platform Passle, to provide the opportunity for small to medium-sized law firms to revamp and upgrade their web presence.

Andy Cullwick considers how law firms are facing up to an uncertain future, & how they can best adapt to it

How good is your website? Andy Cullwick explains why it should always be a work in progress

Is your firm’s website up to scratch? With law firms seen as the ‘biggest laggers’ in adopting a slick online presence, digital agency Indie Ridge sets out the importance of upgrading your web output in NLJ this week.

Having a clear and impactful online presence is essential for every law firm if they want to stand out from thousands of other firms and cut through to their clients.

Mike Chapman, Co-founder of Indie Ridge, explains why and how law firms benefit from having a bespoke website that showcases their expertise.

A clampdown on the practice of greenwashing investment products has been proposed by the Financial Conduct Authority (FCA).

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MOVERS & SHAKERS

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Anthony Collins—20 promotions

20 promotions mark major people investment at national law firm, Anthony Collins

Sidley—Elaine Whiteford

Sidley adds competition litigator Elaine Whiteford in London

Charles Russell Speechlys—Claudina D’Costa

Charles Russell Speechlys welcomes Claudina D’Costa as Director of Client Development Marketing

NEWS

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Pro Bono Week marks silver jubilee

The 25th Pro Bono Week begins today until 6 November, with events hosted by law firms, chambers, law schools and charities across the UK

NLJ this week: Pro bono’s silver lining

Pro bono is celebrating a silver anniversary, with initiatives putting businesses and students at the heart of access to justice

NLJ this week: Wrong expert, costly exit

Choosing the wrong expert can cost a clinical negligence claimant more than their case

NLJ this week: Time for judges to break their silence?

Judges risk weakening their own independence by staying silent over government reforms, a leading public lawyer argues

NLJ this week: Discounted damages, different costs

A discount on damages does not automatically mean an equivalent haircut for legal costs in military deafness claims

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Marketing

MOVERS & SHAKERS

Anthony Collins—20 promotions

Sidley—Elaine Whiteford

Charles Russell Speechlys—Claudina D’Costa