How good is your website? Andy Cullwick explains why it should always be a work in progress
- The growing importance of websites for businesses, and for law in particular. Despite most firms investing in IT and online marketing, there are still basic errors being made.
- Some top tips, including making websites mobile-friendly and fast, keeping on top of broken links, and demonstrating expertise, authority and trustworthiness (EAT) which Google uses to determine how highly to rank a page.
It has been more than 30 years since the very first webpage went live—aptly enough with instructions on how to use the World Wide Web. However, even its creator, computer scientist Tim Berners-Lee, could not have foreseen the future and the seismic effect his invention would have on all our lives.
The business of law, for example, is now largely—if not wholly—done online. Clients no longer need to see or even be in the same location as their lawyer.
But while having a website is the norm, how many are actually fulfilling their potential? A good website requires effort and
