The key to building a successful law firm brand? Make sure your marketing message is truly in sync with action on the ground, says Clare Rodway
In brief
- Key scenarios in which communication breakdowns and internal discord see law firms struggling to deliver a coherent and convincing brand message.
- A positive example of a chambers working together to completely overhaul its brand image, while ensuring that every staff member is on board with its values and goals.
‘What’s the point spending tens (or hundreds) of thousands of pounds and endless hours building a law firm brand, if clients’ experience doesn’t match the hype?’
This was the question we discussed at LegalCX 2022, a legal marketing event run by client experience experts Insight6. We all agreed that where there is a disconnect—for example, in the communication between marketing and legal partners and staff—this can completely undermine a legal brand.
And it wasn’t just us in the room that thought this. In preparation for the event, Kysen surveyed 30 lawyers and legal marketeers, on LinkedIn and directly
