Adam Caplan continues his series on how to grow a law firm
Would you like to improve your website? Most solicitors have a website, although for many it’s a sadly underused and under-developed business tool.
For many solicitors, if your practice is more than a few years old, it’s extremely likely that your business plan when you started did not include any provision for website creation, development, marketing and internet promotion. In fact, there will be plenty of practices that even now don’t really understand why they have a website and what it can do for their practice. I’ve researched hundreds of solicitor websites and in my opinion, they do not do the practice justice.
Why do you have a website?
If your website isn’t set up to get more clients through the door, then it’s pointless. Your website is your online brochure. It’s something that can be dynamic, professional and generate huge client interest. It can also be drab, uninteresting and put clients off.
Do you remember your USP from one of the earlier articles in this series (see NLJ,
