Adam Caplan kick-starts his new series on how to a grow a law firm. Week 1: reputation & KPIs
A solicitor who has more clients than he can handle is a rare beast, even more so in the current economic climate. In fact with the threat of cheap law services offered in supermarkets, the rise of alternative business structures, increased competition and consumers who are becoming more and more capable of handling legalities themselves, itís looking harder than ever to compete for many firms.
Traditional methods
So, how can solicitors grow their business? Traditional methods may include:
- lead generation websites for around £300 a time that may, or may not, give you a lead that may, or may not, become a client;
- advertising through Yellow Pages, local newspapers, event programmes at your child's school play, etc;
- networking; sponsorship; or a large expensive website with Google advertising.
Some of these can be costly and do not guarantee business for your practice. In fact, some of them can harm your reputation. It's a tricky situation isn't it?
One of the two main
