Law firms usually generate at least one new business enquiry per month through digital marketing, but one third don’t measure how many enquiries are converted each month, or don’t convert any. James Noble, partner at digital marketing company Propero Partners, which surveyed firms on the subject, said: ‘Law firms not measuring conversions is alarming and suggests an urgent need to leverage a conversion strategy. You need to know where leads come from and what brings them to the point of converting to better understand the needs of future prospects.’
25 May 2017
Law firms fail to measure impact of digital marketing
MOVERS & SHAKERS
Jurit LLP—Caroline Williams
Private wealth and tax team welcomes cross-border specialist as consultant
Freeths—Michelle Kirkland Elias
International hospitality and leisure specialist joins corporate team as partner
Flint Bishop—Deborah Niven
Firm appoints head of intellectual property to drive northern growth
NEWS
Talk of a reserved ‘Welsh seat’ on the Supreme Court is misplaced. In NLJ this week, Professor Graham Zellick KC explains that the Constitutional Reform Act treats ‘England and Wales’ as one jurisdiction, with no statutory Welsh slot
The government’s plan to curb jury trials has sparked ‘jury furore’. Writing in NLJ this week, David Locke, partner at Hill Dickinson, says the rationale is ‘grossly inadequate’
A year after the $1.5bn Bybit heist, crypto fraud is booming—but so is recovery. Writing in NLJ this week, Neil Holloway, founder and CEO of M2 Recovery, warns that scams hit at least $14bn in 2025, fuelled by ‘pig butchering’ cons and AI deepfakes
After Woodcock confirmed no general duty to warn, debate turns to the criminal law. Writing in NLJ this week, Charles Davey of The Barrister Group urges revival of misprision or a modern equivalent
Family courts are tightening control of expert evidence. Writing in NLJ this week, Dr Chris Pamplin says there is ‘no automatic right’ to call experts; attendance must be ‘necessary in the interests of justice’ under FPR Pt 25
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