Law firms usually generate at least one new business enquiry per month through digital marketing, but one third don’t measure how many enquiries are converted each month, or don’t convert any. James Noble, partner at digital marketing company Propero Partners, which surveyed firms on the subject, said: ‘Law firms not measuring conversions is alarming and suggests an urgent need to leverage a conversion strategy. You need to know where leads come from and what brings them to the point of converting to better understand the needs of future prospects.’
25 May 2017
Law firms fail to measure impact of digital marketing
MOVERS & SHAKERS
Gateley Legal—Jack Kelly
Gateley Legal expands Midlands residential development team
Gibson Dunn—Richard Surtees
Gibson Dunn adds employee benefits and executive compensation practice in London with partner Richard Surtees
Laytons ETL—Alec Cameron
Laytons ETL appoints new partner and head of intellectual property disputes
NEWS
A series of recent decisions has clarified important principles across property law, from perpetuities to lease renewals and public rights over land
Employers cannot rely on wellbeing services alone to defend workplace stress claims after a High Court decision awarding almost £1m to an overworked employee
Andy Burnham's brand of 'Manchesterism' could offer fresh thinking on legal aid and access to justice if it reaches Westminster, according to Roger Smith, NLJ columnist and former director of JUSTICE
The constitutional fallout from a change of prime minister, rather than the politics, is under scrutiny as questions arise over the limits of executive authority in a leadership transition
The legal profession is undergoing a fundamental shift from selling services to creating technology-enabled products, according to Professor Luke Mason, Head of School of Law at Regent's University London
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