Stephen Honey explains how video is taking centre stage in many law firm marketing campaigns
Several factors have increased the profile of video as an internet marketing tool, with perhaps the most important being the rapid growth of the video-sharing site YouTube. The site celebrated its 10th birthday earlier this year and now boasts over 1bn users. It is also now thought to be the second largest search engine, processing more than 3bn searches a month.
While previously regarded as somewhere you could experience the guilty pleasures of watching skateboarding dogs or piano-playing cats, the sheer size of its reach now makes YouTube a credible forum for business communication with a number of leading law firms—including Irwin Mitchell, Thomas Eggar and Winn Solicitors—now operating their own channels.
From March this year, Twitter users have been able to embed video in their tweets, further increasing the ease with which filmed content can be incorporated into marketing campaigns.
Opportunities for law firms
Despite these advantages, New Law Journal reported last October that video is under-used on law firm websites. Marketing agency
