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NLJ this week: Communicate & keep in sync to build your brand

27 January 2023
Issue: 8010 / Categories: Legal News , Marketing , Legal services , Profession
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How do you build a law firm brand? One key to success is making sure your marketing message chimes with action on the ground. Writing in this week’s NLJ, Clare Rodway, managing director of specialist professional services consultancy Kysen PR, offers valuable insight.

Rodway includes a case study example of the rebranding of Gatehouse (formerly known as Hardwicke Chambers). She sets out why it worked, how teams prepared and what made this rebrand such a stand-out success.

Rodway also sets out sample scenarios where rebranding efforts have hit obstacles, namely, communication breakdown and hypocritical hype.

Read this entertaining and informative article here.

MOVERS & SHAKERS

NLJ career profile: Liz McGrath KC

NLJ career profile: Liz McGrath KC

A good book, a glass of chilled Albarino, and being creative for pleasure help Liz McGrath balance the rigours of complex bundles and being Head of Chambers

Burges Salmon—Matthew Hancock-Jones

Burges Salmon—Matthew Hancock-Jones

Firm welcomes director in its financial services financial regulatory team

Gateley Legal—Sam Meiklejohn

Gateley Legal—Sam Meiklejohn Premium Content

Partner appointment in firm’s equity capital markets team

NEWS

Law school partners with charity to give free assistance to litigants in need

Magic circle firms, in-house legal departments and litigation firms alike are embracing more flexible ways to manage surges of workloads, the success of Flex Legal has shown

Walkers and runners will take in some of London’s finest views at the 16th annual charity event

Law school partners with charity to give free assistance to litigants in need

Could the Labour government usher in a new era for digital assets, ask Keith Oliver, head of international, and Amalia Neenan FitzGerald, associate, Peters & Peters, in this week’s NLJ

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