Ten common legal marketing pitfalls & how to avoid them. A masterclass by James Noble
- Seventy per cent of today’s legal firms aren’t happy with the quantity, quality (or both) of the new business enquiries they’re generating. This begs the question: where are they going wrong.
Getting caught up in marketing trends is all too easy, especially with the flood of mixed messages designed to confuse the B2B decision maker. Avoiding these 10 common digital marketing mistakes will help to increase desirable results for firms looking to grow their business.
Neglecting databases
Do you have contact details from lost leads or old clients? Have you collected email addresses from an event? There’s no point in gathering audience data if you’re not doing anything with it. To prevent potential business from falling through the cracks, legal firms should be taking advantage of email marketing and automated email sequences to ensure prospects receive frequent updates on new content—keeping the firm at the forefront of potential clients’ minds.
Ineffective websites
Even the most beautiful website is near-on useless if it doesn’t attract any meaningful traffic
