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It’s good to talk

16 June 2011 / Joe Reevy
Issue: 7470 / Categories: Features , Profession , Marketing
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Concerned about the future of legal services? Talk to your accountant, suggests Joe Reevy

Concerned about the future of legal services? Talk to your accountant, suggests Joe Reevy
A couple of things are beginning to annoy me about the debate about the future of legal services.
The first is that the way the debate is being presented is that there is one of two possible futures for law firms. One of these is to “brand build” and the other is no future at all: an unavoidable, slow, painful demise for firms that don’t take certain actions. I just don’t believe that the future for law firms is anywhere near as black and white as it is being portrayed.

The second annoyance is the old chestnut that services are to be commoditised and that the inevitable result of this will be more work being done on ever lower margins and (here we go again) an unavoidable, slow, painful demise for firms that don’t take certain actions.
These positions have been repeated so often that they risk becoming accepted wisdom, which would be a pity.

First,

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