CBN Expert: Why law firms need to demonstrate sustainability

• The legal profession is changing, and not just because of COVID-19. As well as huge advancements in legal tech, the demands of others mean firms need to look outwards in order to compete.
• Providing the best legal counsel is not enough: along with all other professionals, lawyers need to demonstrate their commitment to wider causes that are key to their clients and customers.

Customer expectations are changing―as younger generations move into the world of work, different demographics will always bring with them new priorities.

Millennials & Generation Z

Millennials have introduced the sharing and experience economy, moving jobs and even careers way more than their predecessors, with an approach to work that is actively disengaged. This has seen businesses the world over change their approach and adapt, making work-life balance more of a priority, providing more engaging training programmes and introducing flexible working, which has increased five-fold in the past two decades (following