Law firms need to adopt a new approach to marketing & delivering legal services, says Paul Marsh
In this environment it is essential for firms to be proactive and creative in their approach to remain afloat and essential to their clients.
There can be no doubt that we have entered a challenging period for many in the profession, not least as the economic changes come at a time when many solicitors are contemplating new competition in the form of alternative business structures. As the economic downturn gathers pace law firms are feeling the pinch. It is understandable that firms are currently busy worrying about the recession, however they need to think ahead and consider what the new market place is going to look like.
Law as a business
The Legal Services Act 2007 will revolutionise the way legal services are delivered. It's going to deregulate the market and potentially bring in a whole host of new players. It will enable solicitors to work in new ways, in new partnerships, in new markets. This change presents firms with the opportunity to consider how they
