National law firm Gorman Hamilton has rebranded and will be known as True Personal Injury Solicitors.
National law firm Gorman Hamilton has rebranded and will be known as True Personal Injury Solicitors.
The move comes after the 200-strong firm invested heavily in extensive market research to find that crucial gap in the market to appeal directly to consumers.
Senior partner, David Hamilton, said: “The personal injury market is currently saturated with messages that have helped fan negative connotations of the sector in the minds of consumers. This isn’t just a rebrand – it’s a campaign to reverse some of the reputational damage caused to the industry.
"Our brand approach embodies the ethos of how we have always done business: by judging success not just on the financial recompense that clients receive, but how they have been made to feel throughout the process."
