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20 June 2025 / James Lynch
Issue: 8121 / Categories: Features , Legal services , Dispute resolution , Media
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Reputation on trial

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James Lynch, a partner at Maltin PR, explains why the role of public relations experts is becoming increasingly critical in litigation

England and Wales remains one of the world’s leading jurisdictions for high-value litigation and arbitration, bolstered by the London courts’ global reputation for impartiality and independence. Even after Brexit, English law underpins billions in international contracts and transactions, with legal services contributing £60bn to the UK economy. From contractual disputes to defamation and collective actions, London routinely hears cases that draw significant international attention. For litigants—particularly corporates and high-profile individuals—this means not only legal risk but also reputational exposure, often on a global scale.

Legal teams are now expected to factor reputational considerations into case strategy from the outset. Increasingly, litigation public relations (PR) professionals work in tandem with legal counsel to develop communication plans, monitor press interest, brief journalists on the case where appropriate, and correct any published misinformation—all while ensuring consistency with the legal approach. The myriad rules around communicating throughout the legal proceedings require an expert touch to protect a client’s position.

Reporting rules

Open justice

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MOVERS & SHAKERS

Gateley Legal—Jack Kelly

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NEWS
A series of recent decisions has clarified important principles across property law, from perpetuities to lease renewals and public rights over land
Employers cannot rely on wellbeing services alone to defend workplace stress claims after a High Court decision awarding almost £1m to an overworked employee
Andy Burnham's brand of 'Manchesterism' could offer fresh thinking on legal aid and access to justice if it reaches Westminster, according to Roger Smith, NLJ columnist and former director of JUSTICE
The constitutional fallout from a change of prime minister, rather than the politics, is under scrutiny as questions arise over the limits of executive authority in a leadership transition
The legal profession is undergoing a fundamental shift from selling services to creating technology-enabled products, according to Professor Luke Mason, Head of School of Law at Regent's University London
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