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15 January 2016 / Mark Collins
Issue: 7682 / Categories: Features , Profession
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Profit from knowledge (Pt 2)

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Mark Collins returns with advice on how to use knowledge management to produce profit

In a world where clients are demanding “more for less”, law firms must learn to: analyse how much it costs to produce each piece of work; produce and deliver the work in the most cost effective way; and know what their client values in this type of work.

My finance director tells me it is all very simple: income minus expense equals profit. “Record more time, bill more fees, collect more money—keep the costs down, and we are laughing.” When I worked in-house, our general counsel was always under pressure to either employ less headcount or reduce external legal spend—or both. So the client wants more for less, but the law firm wants ever increasing profits. How can we square this circle? How can we compete for quality work whilst still being profitable? And what part does knowledge management (KM) play in this challenge?

Know how much it costs to deliver

Whatever your practice area, it is crucial to know how much your work costs to deliver. In a

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MOVERS & SHAKERS

Anthony Collins—20 promotions

Anthony Collins—20 promotions

20 promotions mark major people investment at national law firm, Anthony Collins

Sidley—Elaine Whiteford

Sidley—Elaine Whiteford

Sidley adds competition litigator Elaine Whiteford in London

Charles Russell Speechlys—Claudina D’Costa

Charles Russell Speechlys—Claudina D’Costa

Charles Russell Speechlys welcomes Claudina D’Costa as Director of Client Development Marketing

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