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NLJ this week: Marketing that cuts through competitors’ ‘white noise’

16 July 2021
Issue: 7941 / Categories: Legal News , Profession
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The pandemic narrowed the options for law firm marketing events, leading to a plethora of webinars and Zoom networking events. But, with everyone using the same approaches, how do you cut through the noise and make yourself stand out?

Writing in NLJ this week, Leor Franks, Kingsley Napley’s director of business development and marketing, advises focusing on the client.

Begin by understanding the client’s perspective of your firm’s profile, and be clear about your targets and tactics before investing.

MOVERS & SHAKERS

NLJ career profile: Liz McGrath KC

NLJ career profile: Liz McGrath KC

A good book, a glass of chilled Albarino, and being creative for pleasure help Liz McGrath balance the rigours of complex bundles and being Head of Chambers

Burges Salmon—Matthew Hancock-Jones

Burges Salmon—Matthew Hancock-Jones

Firm welcomes director in its financial services financial regulatory team

Gateley Legal—Sam Meiklejohn

Gateley Legal—Sam Meiklejohn

Partner appointment in firm’s equity capital markets team

NEWS

Walkers and runners will take in some of London’s finest views at the 16th annual charity event

Law school partners with charity to give free assistance to litigants in need

Could the Labour government usher in a new era for digital assets, ask Keith Oliver, head of international, and Amalia Neenan FitzGerald, associate, Peters & Peters, in this week’s NLJ

An extra bit is being added to case citations to show the pecking order of the judges concerned. Former district judge Stephen Gold has the details, in his ‘Civil way’ column in this week’s NLJ

The Labour government’s position on alternative dispute resolution (ADR) is not yet clear

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