Eversheds Sutherland is the most ‘digitally mature’ law firm in the UK, closely followed by Fieldfisher, Irwin Mitchell, Burges Salmon and CMS, according to the 2018 Legal Digital Census.
Digital agency Kagool, which published the report, ranked the top 62 law firms on their use of digital marketing and technology, gauging performance in areas such as website content and speed, utility, mobile optimisation, email marketing and social media.
The report found that 26% of the firms invest in paid search advertising to drive traffic to their websites and 82% have optimised mobile websites. A few firms found clients through Google AdWords. Eversheds scored 10/10 for mobile optimisation, content and utility, and 9/10 for social media.
Lee Ranson, Eversheds’ co-CEO, said: ‘Law firms are in the midst of significant digital transformation and only those firms that are innovating and challenging the status quo will be able to grow and thrive in this new environment.’
