Social media is increasingly the shop window for law firms and barristers’ chambers—but is it a ‘monumental waste of time’ or a ‘golden opportunity’ to set out their stall? Grania Langdon-Down reports
New Law Journal teamed up with legal PR consultancy Kysen earlier this year to identify the latest trends in lawyers’ media output through an online poll of law firms and chambers, interwoven with insights from interviews with legal, business development and marketing professionals.
But their perceptions about what works for them is just half of the equation. Now lawyers can communicate directly with their target audience, will it change the value they place on traditional media when seeking to publicise their work? Where is the line between trying to control the message and being an influential commentator? And as social media becomes increasingly important in the media marketing mix, how does this interconnect with the demands of GDPR which outlaws unsolicited material?
The online survey quizzed more than 38 firms, barristers chambers, marketing and publishing companies—from a 3,000-plus international practice
