The Law Society’s branding has been singled out for praise in the Business Superbrands 2010 survey.
The society secured 75th position overall and topped the “association and accreditation” sector for the second year running, in the annual survey compiled by The Centre for Brand Analysis.
This means the Law Society brand is considered stronger than Virgin Trains, Goldman Sachs and the Daily Telegraph by the Superbrands’ panel of experts and 1,700 business professionals.
The Confederation of British industry ranked second in the “association and accreditation” sector, followed by the Royal Institute of Chartered Surveyors.
Desmond Hudson, chief executive of the Law Society, said: “No other legal brand has ranked above us for two years running. It is testament to the hard work and dedication of our communications team.”
Eversheds took first place in the legal industry category of Superbrands, achieving 214th place overall.
Bryan Hughes, Eversheds chief executive said: “We provide high quality legal expertise and use innovative methods to deliver client service excellence around the world.”
