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11 June 2025
Issue: 8120 / Categories: Legal News , Artificial intelligence , Technology , Intellectual property , Media
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Jordan trademarks AI version of self

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Model Katie Price, formerly known as Jordan, is reported to have become the first British celebrity to trademark her own artificial intelligence (AI) image

Price was given 30 phrases to say so the company, OhChat, could produce a walking, talking 3D version of Jordan.

In March, retailer H&M announced it will use digital clones of models in ads and social media.

Iona Silverman, partner, Freeths, said ‘brands should take care that use of AI twins in social media and advertising doesn’t mislead consumers’, and ensure contracts address how the AI twin is used, by whom, and terms of remuneration.

Issue: 8120 / Categories: Legal News , Artificial intelligence , Technology , Intellectual property , Media
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MOVERS & SHAKERS

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Partner hire strengthens global infrastructure and energy financing practice

Sherrards—Jan Kunstyr

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Legal director bolsters international expertise in dispute resolution team

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Corporate governance and company law specialist joins the team

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HERBERT SMITH STAFF PENSION SCHEME (THE “SCHEME”)

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Non-molestation orders are meant to be the frontline defence against domestic abuse, yet their enforcement often falls short. Writing in NLJ this week, Jeni Kavanagh, Jessica Mortimer and Oliver Kavanagh analyse why the criminalisation of breach has failed to deliver consistent protection
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Assisted dying remains one of the most fraught fault lines in English law, where compassion and criminal liability sit uncomfortably close. Writing in NLJ this week, Julie Gowland and Barny Croft of Birketts examine how acts motivated by care—booking travel, completing paperwork, or offering emotional support—can still fall within the wide reach of the Suicide Act 1961
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