Time to nip & tuck your web presence? Andy Cullwick offers insight into cracking the secrets of the Google rankings
- Law firms should ensure that the core vitals of their websites are optimised in order for their online presence to really make a difference to their business.
- Online strategy should be continually monitored, refreshed and invested in by those law firms looking to benefit from it.
Everyone has a website these days; it is seen as a crucial marketing tool. However, having a website, and having a website that works effectively for your business, are two very different things.
The reality is that too many businesses (both legal and non-legal) do not invest the right levels of resource and effort into their websites. They often become vanity projects, built on subjective opinion rather than data-driven fact. So, what should you be looking at to ensure your website is working as it should be, and doesn’t end up as just another vanity project?
The basics
First, you need to drive visitors to your website. There are three main
