The legal services market is highly competitive and the proliferation of new technology is overhauling how law firms deliver value and how clients buy legal services. Consequently, customer service is a hot topic.
Today’s clients demand faster, more transparent and more human experiences. Plus, they are well informed, and less loyal too. Faced with this new set of client needs, firms have an opportunity to rethink how they shape the client experience and show themselves to be relevant. Telephone answering and live chat services are part of the solution, as they help firms to improve client care and capitalise on new leads. Claire Smith, Head of Business Development at Moneypenny, which provides telephone answering and live chat services to more than 950 legal practices across the UK, including more than 60 of the Top 200, shares her top tips to never miss a client lead.
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