Feeling client phobic? Simon Young has just the remedy
This job would be so much easier if it weren’t for the clients!
Well, possibly, but rather less well remunerated! What’s the matter this time?
They keep changing their minds. They start off by wanting one thing, and then change to ask for something else.
Have you ever thought that that might be your fault, not theirs? Remember that, under rule 2, the first element of the client care requirements is that you must identify what the client’s objectives are in relation to the work to be done. Sometimes, we can have a tendency to see a matter in our terms, not the client’s. We assume, from our day-to-day involvement, that every client in a particular type of work wants the same thing. It may well not be true. How often do you hear people say: “All I really wanted was an apology”, when we’ve been assuming it was the money they were after? Can you always say that you have sat down with the client, right at the outset, and discussed with them what they have really
